Our Team

Mickey O’Brien – Managing Partner

Mickey O'BrienMickey O’Brien is a successful entrepreneur and business builder as well as a sought after Executive Coach. Raised in a family of entrepreneurs, Mickey blazed his own trail in the business world in his early 20s, and has bought, built and sold multiple million-dollar businesses. He created an industry-leading training company in the commercial lending field, and spoke nationally on the techniques of delivering record-breaking revenue and sales performance in commercial lending.

Out of this success, Mickey developed a highly successful business coaching practice, delivering high-level knowledge to business leaders and their teams. For years, Mickey O’Brien was known as “The Implementation Coach.” because of his signature strength: the ability to teach his clients how to powerfully implement ideas and generate immediate results.

Mickey’s years of corporate and entrepreneurial experience have combined to make him an advisor with a coaching style that gets his clients to clarity quickly, and the results follow.

Mickey has a deep-level background in: Business Analysis, Sales, Training, Time Management, Values Clarification, Motivation, Marketing, Leadership, Strategic Business Planning, Entrepreneurship, Behavior Assessment and Goal Setting.

Mickey O’Brien is a Certified Professional Behavior and Values Analyst (CPVBA) and is trained and certified in the delivery and analysis of the Tri-Metrix Executive Assessment System. He is also a Certified Business Coach.


Joe Pursch – Managing Partner

Joe PurschJoe Pursch is a business leader, corporate sales top-producer, and platform speaker with a passion for transformation. For over 25 years, he has been influencing companies and impacting audiences with insights that have delivered greater effectiveness and bottom-line results for a variety of business leaders in multiple industries.

Joe’s leadership career began in the non-profit sector in the 1980’s where he held a number of executive leadership positions for faith-based organizations and developed skill-sets in staffing, training and fund development. In the early 1990’s, he entered the for-profit world and began a successful career as a sales executive in the financial services and advertising industries.

Along the way, Joe discovered a real love for coaching business owners and individual sales performers to reach breakthrough achievements in their personal and business worlds. He began his first marketing consulting business in 1995, with a special focus on sales and marketing innovation for small service businesses. Over the years he’s enjoyed impact-filled coaching relationships with a host of business leaders, along with the creation of hundreds of thousands of dollars in newly discovered revenue, widely expanded markets, and greatly enhanced financial and personal lifestyles for his clients.

He is a sought after guest speaker by both business and faith-based audiences on the subjects of goal-breaking performance, teambuilding, and leadership.

Joe Pursch holds both undergraduate and graduate degrees from Cal State Long Beach and Biola Universities, and he is a Certified Business Coach.

Our  Purpose

Strategy Launchpad exists to assist executives and business owners in solving problems, clarifying solutions, taking advantage of opportunities, growing their knowledge base, and implementing action in the areas of human capital, strategic alignment and breakthrough performance.

We deliver uncommon knowledge and generate uncommon results for our clients.